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A microsite, also known as a landing page, one page site, minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own domain name or subdomain.This is also known as niche marketing. Esteps also provide best one page website design
one page website may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. A car manufacturer, for example, may present a new hybrid vehicleand support the sales presentation with a microsite specific to explaining hybrid technology.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.
An additional benefit of a microsite is that it can lower your PPC cost because the microsite can focus on specific keywords improving your Quality Score therefore lowering your cost per click