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Digital Marketing Course In Delhi-Google Shopping

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Google Shopping

By industry experts you can Learn how to use Google Shopping, from beginner basics to advanced techniques, with tutorials also. We Google Shopping Training Course will teach you how to set to set up your Google Shopping feed and start selling your physical goods through Google Shopping and its affiliated partners. We will guide you how to set up your online store for google Shopping and how to maximize sales through this channel and outbid your competitors.Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.Google Shopping helps businesses to reach to right people with relevant products ads, when it matters the most. Google Shopping Training Course will teach attendees how to develop a successful Google Shopping ad strategy, how to optimise campaign performance, and plan for future activity.This course is very interactive and hands-on and will be led by Google Shopping expert.

What is Google Shopping?

Keywords are the important part to run a successful SEO Campaign. We will guide you how you can identify the potential keywords for your website, how you can put up the keywords in your content and how to maintain keyword density with in your content. Before starting with the main process of SEO we must have a bunch of keywords to work with

  • Set up an Google Merchant Center account
  • We help teach you to promote your client products using product listing ads
  • How to set up Google Shopping campaigns
  • Optimizing using built in competitive metrics

What Are Product Listing Ads(PLA Ads)?

Product Listing Ads are cost per click (CPC) ads which merchants purchase through AdWords. These ads appear on top of results. Product Listing Ads are most distinguishable in that they:

  • Feature a product image
  • Tailored towards products and product categories (vs. keywords)

What will I learn?

  • Fully understand the Google Merchant Centre
  • With Google’s best practice Create and optimize a data feed
  • Create and optimize a shopping campaign in line with business objectives
  • Understand how to effectively remarket products to users who have previously viewed on site
  • Effectively market your products on mobile devices
  • Sell your products on Facebook and YouTube

Why should I take this course?

We are looking to improve your knowledge of Shopping ads and this Google Shopping course is designed for you to improve conversion. We Digital Marketing Course In Delhi teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.

Course Overview

  • Introduction to Google Shopping
  • Where do the ads appear?
  • Benefits of Google Shopping in your business
  • How does it work and how much does it cost?
  • The shopping value chain

Google Merchant Centre

  •    Introduction about Merchant center
  •    Dashboard overview
  •    Merchant Centre navigability
  •    Fixing errors while running a campaign
  •    Account linking and settings
  •    Data Feed
  •    Data feed introduction
  •    Attribute explanation
  •    Create the perfect feed
  •    How to optimize a feed
  •    Importing and exporting your inventory
  •    Campaign strategy options
  •    Campaign strategy options
  •    How to bid efficiently across product groups
  •    What’s the best mobile strategy?
  •    Dynamic remarketing
  •    RLSA
  •    Local inventory ads
  •    Shopping True view
  •    Tracking options
  •    Introduction to Shopping on Facebook
  •    Store set up and integration
  •    Targeting and bidding options

Who Should Attend?

Our Google Shopping Training Course is designed for all marketers and students of digital marketing involved in e-commerce campaigns promoting sales who want to get the very best results for their minimum budget.

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