Google Fundamental
There are three exams available
- Advertising Fundamentals
- Advanced Search
- Advanced Display
You need to pass any two exams to become certified out of which fundamentals is mandatory. I passed the fundamentals and search.
After you pass the exam and become certified, Google allows you to showcase it to the world.
Why Use Google AdWords Service?
Google AdWords, an online advertising service that places advertising copy at highlighted locations such at the top
COURSE CONTENTS
- Overview to Google Adwords
- Understanding the Structure of Google Adwords
- How Ad Auction works in Adwords?
- Building the Advertising vocabulary
- Difference between organic and Sponsored Ads
- Advertising Goals and Tracking
- Cost Calculation in Google Adwords
- Concepts of Ad position, Ad rank and Quality Score
- How Adwords benefits Advertisers and Businesses
- Relevance of Ads in Adwords
- Different Advertising Networks in Adwords
- Google properties and Network
- Understanding the Google Search Network
- Understanding the Google Display Network
- Controlling the ad appearance in Display Network
- Concept of Contextual Targeting
- Managing Google Adwords Account
- Navigating the Adword Dashboard
- Changing the Account Settings
- Setting up the time zone and Currency
- Changing Adwords Sign-in Information
- Understanding the Opportunities tab – Alerts and Notification
- Managing Campaigns
- Creating Your First Campaign
- Organizing multiple campaigns, Adgroups and Ads in Your Account
- Choosing the best campaign for you
- Choosing the location and language
- Choosing bid and budget
- Using ad delivery options
- Understanding the campaign status
- Creating and managing Adgroups
- Setting up your default bid in Adgroup
- Creating new ad groups
- How Ad groups works?
- Understanding the different status of Ad groups
Chapter : 1
Chapter : 2
Chapter : 3
Chapter : 4
Chapter : 5
- Keyword Research and Targeting
- Choosing the best of the Keywords
- How Keywords Work?
- Using Broad Match Keywords
- Using Phrase Match Keywords
- Using Negative Keywords
- Using Broad Modifier Keywords
- Building Keyword list constantly
- Understanding the Keyword Status
- Keywords in the display Network
- How placement and keywords work together?
- Choosing Keywords for Display Network
- Facebook Places and check-ins
- Improving Quality score of Keywords for Display and Search Network
- Language and Location Targeting
- Choosing Location and Language for campaign
- Targeting Ads to different Geographical locations
- Excluding Ads to different geographical locations
- Understanding Ad reach
- Optimizing the targeted locations
- Location targeting by country, states or regions
- Advanced location options
- How language targeting works?
- Different Ad formats
- Creating compelling Ads
- Image Ads creation
- Tips for creating good looking text ads
- What makes a great text ad?
- Creating different size of Image ads
- Using Adbuilder to create Image Ads
- Using Adwords to create Video Ads/li>
- Different types of Mobile Ads
- Enhancing Your Ads with Ad extensions
- How to use social extension with your ad
- Choosing ad formats
- Managing Your Ads
- About the Ad approval Adword Process
- Google Guidelines and terms of use of Ads
- Understanding the Ad Status
- Checking and optimizing the Quality Score of your Ads
Chapter : 6
Chapter : 7
Chapter : 8
- Budgeting in Adwords
- Introduction to Budget
- Setting up budget for your campaign
- Why cost exceeding from your Daily Budget
- Avoiding a Depleted daily budget
- Bidding in Google Adwords
- Understanding the basic of bidding
- Choosing a bidding strategy based on your goals
- Adjusting your keyword bids
- Choosing a bid amount that works best for you
- Cost per click bids (CPC)
- Enhanced Cost per click (ECPC)
- Cost per Thousand impressions bidding (CPM)
- Choosing a bid for Display Network Campaigns
- Behavioral and cultural standard for Social Media Interaction
- Linking all Social Media Accounts
- Optimizing Social Media content for Search Engine
- Importance of Short URL and how to do
- Link wheel creation
- Measuring SM and ROI
- Case study
- Performance, Profitability & Growth
- Changing in Budget according to Performance
- Creating a Profitable Campaign
- Understanding the basics of performance-based-bidding
- How to maximize the profits through Adwords
- Understanding the budget Impact on Profit
- Understanding the online budget strategy
- Managing Multiple Accounts in MCC
- Creating My Client Center (MCC) Account
- Different Access Levels of My Client Center (MCC)
- Understanding the MCC Dashboard
- Managing a large account or multiple account through MCC