We covers Google AdWords principles of Display Advertising certification is the last step to becoming an individually qualified AdWords professional. It help clients to understand that you have a deep understanding of the intricacies of the Google AdWords tool and it will give you even more insights about how to createdisplay campaigns and also run and optimize them successful display ad campaigns.However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.In your course we covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. We trained you how to impelment conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account.
Master Google's display ad builder
Understand how display advertising works
Create and manage display campaigns
Gain account optimization skills to drive better results
Track and report on performance, effectiveness, and return on investment
Understand how remarketing works alongside display advertising
How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
How to use Display Ad Builder to create effective display ads and video ads
Display Network Features
No 1 Ad Network in the World
More than 2 million sites
Reach 90% of internet users
Show ads in the form of Text, Image, Flash, HTML, GIF or Videos giving the users the experience of better visualization.
Multiple targeting options like Keywords, Interest, Topics& Placements
Retarget visitors again and again until they convert with remarketing
Brand awareness or brand promotion.
Advertising on Google's Display Network
Understanding Google's Display Network
How Does Advertising on the Display Network Work?
A Few Things You Should Know About the Display Ads
How to Leverage Content Network
Automatic Placement
Targeted Placement
Exploring the Display Planner Tool within Google AdWords
Course Overview
Introduction to Google Shopping
Where do the ads appear?
Benefits of Google Shopping in your business.
How does it work and how much does it cost?
The shopping value chain
KEY FEATURES
Google Merchant Centre
   Introduction about Merchant center
   Dashboard overview
   Merchant Centre navigability
   Fixing errors while running a campaign
   Account linking and settings
   Data Feed
   Data feed introduction
   Attribute explanation
   Create the perfect feed
   How to optimize a feed
   Importing and exporting your inventory
   Best tips and best practice
   Shopping campaign set-up
   Campaign strategy options
   How to bid efficiently across product groups