Google Adwords Advanced Display

Google Adwords Advanced Display


We covers Google AdWords principles of Display Advertising certification is the last step to becoming an individually qualified AdWords professional. It help clients to understand that you have a deep understanding of the intricacies of the Google AdWords tool and it will give you even more insights about how to createdisplay campaigns and also run and optimize them successful display ad campaigns.However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.In your course we covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. We trained you how to impelment conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account.

Master Google's display ad builder


  • Understand how display advertising works
  • Create and manage display campaigns
  • Gain account optimization skills to drive better results
  • Track and report on performance, effectiveness, and return on investment
  • Understand how remarketing works alongside display advertising
  • How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
  • How to use Display Ad Builder to create effective display ads and video ads

Display Network Features


  • No 1 Ad Network in the World
  • More than 2 million sites
  • Reach 90% of internet users
  • Show ads in the form of Text, Image, Flash, HTML, GIF or Videos giving the users the experience of better visualization.
  • Multiple targeting options like Keywords, Interest, Topics& Placements
  • Retarget visitors again and again until they convert with remarketing
  • Brand awareness or brand promotion.

Advertising on Google's Display Network


  • Understanding Google's Display Network
  • How Does Advertising on the Display Network Work?
  • A Few Things You Should Know About the Display Ads
  • How to Leverage Content Network
  • Automatic Placement
  • Targeted Placement
  • Exploring the Display Planner Tool within Google AdWords

Course Overview


  • Introduction to Google Shopping
  • Where do the ads appear?
  • Benefits of Google Shopping in your business.
  • How does it work and how much does it cost?
  • The shopping value chain

KEY FEATURES

Google Merchant Centre


  •    Introduction about Merchant center
  •    Dashboard overview
  •    Merchant Centre navigability
  •    Fixing errors while running a campaign
  •    Account linking and settings
  •    Data Feed
  •    Data feed introduction
  •    Attribute explanation
  •    Create the perfect feed
  •    How to optimize a feed
  •    Importing and exporting your inventory
  •    Best tips and best practice
  •    Shopping campaign set-up
  •    Campaign strategy options
  •    How to bid efficiently across product groups
  •    What’s the best mobile strategy?
  •    Dynamic remarketing
  •    RLSA
  •    Local inventory ads
  •    Shopping True view
  •    Tracking options
  •    Store set up and integration
  •    Targeting and bidding options
  •    Introduction to Shopping on Facebook

"Let's Meet to discuss new Ideas."

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"Let's Meet to discuss new Ideas."