Google Advance Search

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Google Advance Search

Google AdWords Premium course at esteps is a short term AdWords Pay Per Click (PPC) course specially designed by our experts to those who are interested in learning Google AdWords in short duration only. At esteps students will not only acquire latest skills over Google AdWords search but also learn intense techniques to attract more visitors or customers on their websites locally and globally using Google AdWords. Eligibility to Join Google AdWords course.

Eligibility to Join Google AdWords course :

Students must have good knowledge of computer basics and internet. Knowledge of website designing tools such as Photoshop, HTML, and CSS would be an added advantage.Google search exam is based on Google search network. Student have to grab the concepts of Google search network to crack the Google Advance search exam and it required more than 80% to pass this exam and there are only objective type questions.We provides in-depth training about the course so that students will be able to understand the concepts of search network exam easily.

    Chapter 1: Understanding the Fundamentals of Search Network

  •    Introduction to Search Network
  •  Creating campaigns, Ad groups and Ads in Your Account
  •    Using different Keyword Matching Options – Broad, Phrase and Exact
  •    Using Broad Match Modifier
  •  Measuring the performance of Account, campaign and Ad group
  •    Understanding the Ad position and Ad rank
  •    Actual Cost Per Click (CPC), CPM, ECPC

    Chapter 2: Different Ad Formats

  •    Textual Ads
  •    How to create a compelling Textual Ad?
  •    Getting Customer Engaged with Your Ads
  •    Promote your products with Product Listing Ads
  •    Creating Targets for Dynamic Search Ads

    Chapter 3: Using Ad Extensions

  •    Location Extensions – How it Works?
  •    Enhancing Your Ads with Extensions
  •    How to use social extensions with your Ad?
  •    Benefits of using Google Business or Places
  •    Adding Call extension to Your Ads
  •    Adding rating extensions with your ads
  •    Adding sitelink extensions with Your Ads

    Chapter 4: Enhancing Ads and Site Quality

  •    How to check and enhance the Quality Score?
  •    How to Improve Landing page experience?
  •    How to create an effective Mobile Site?
  •    How to measure Invalid clicks and Traffic?

    Chapter 5: Profitability & Lifetime Value

  •    Achieving profitability
  •    How to calculate conversion value?

    Chapter 6: Different Adwords Tools

  •    Overview of Adwords Tools
  •    Utilizing the Account History
  •    Keyword Planner Tool
  •    Different Targeting Tools
  •    Bidding and Budgeting Tools
  •    Troubleshooting Tools
  •    Google Analytic Tool
  •    Adwords Editor Tool

    Chapter 7: Overview of Adwords Reporting

  •    Introduction to Adwords Reports
  •    Analyzing the data on Adwords Campaigns Tab
  •    Customizing the Performance Data
  •  Using Columns to find out particular performance data
  •    Find, Edit and Removing Adword Reports

    Chapter 8: Understanding AdWord Reports

  •  Measuring the Performance of Account, Campaigns, Ad groups and Ads
  •    Analyzing the Ad Performance on Search Network
  •    Evaluating the Ad Performance on Display Network
  •  Evaluating the Conversion Tracking and Conversion Data
  •    Search Funnel Reports
  •  Measuring the Performance of Keywords on Search Network
  •    Evaluating the Reach and Frequency
  •    Evaluating the Geographical Performance
  •  Evaluating and comparing the performance of periods of time.

    Chapter 9: Understanding the Additional Performance Insights

  •    Using Auction Insights in Adwords
  •    Evaluating campaign performance on Home Tab
  •    How to use labels in Adwords
  •    How to use Segments to view performance data
  •    Tracking the search terms reports
  •    Measuring the Ad extensions Performance

    Chapter 10: Optimizing Performance of Adwords Campaign

  •    How to Use Opportunities Tab?
  •    Experiments within Your Campaign
  •    How to use Custom Ad Scheduling?
  •    How to Use Keyword Insertion?
  •  How to Get Ideas to Enhance Campaign Performance?

    Chapter 11: Understanding the Budget in Search Network

  •    Understanding the budget Impact on Profit
  •    Scaling the budget according to performance
  •    How to create a profitable campaign
  •    Growth in Practice
  •    Understanding the basics of online budget strategy

    Chapter 12: Bidding for better Performance of Campaign

  •  Understanding the overview of performance-based bidding
  •  Choosing different metrics to maximize profit

    Chapter 13: Understanding the AdWords API

  •  Overview to AdWords Application Programming Interface (API)
  •    Benefits & languages
  •    About AdWords API Versioning
  •    Using AdWords API Practically

"Let's Meet to discuss new Ideas."