Google Advance Search
Eligibility to Join Google AdWords course :
- Introduction to Search Network
- Creating campaigns, Ad groups and Ads in Your Account
- Using different Keyword Matching Options – Broad, Phrase and Exact
- Using Broad Match Modifier
- Measuring the performance of Account, campaign and Ad group
- Understanding the Ad position and Ad rank
- Actual Cost Per Click (CPC), CPM, ECPC
Chapter 1: Understanding the Fundamentals of Search Network
- Textual Ads
- How to create a compelling Textual Ad?
- Getting Customer Engaged with Your Ads
- Promote your products with Product Listing Ads
- Creating Targets for Dynamic Search Ads
Chapter 2: Different Ad Formats
- Location Extensions – How it Works?
- Enhancing Your Ads with Extensions
- How to use social extensions with your Ad?
- Benefits of using Google Business or Places
- Adding Call extension to Your Ads
- Adding rating extensions with your ads
- Adding sitelink extensions with Your Ads
Chapter 3: Using Ad Extensions
- How to check and enhance the Quality Score?
- How to Improve Landing page experience?
- How to create an effective Mobile Site?
- How to measure Invalid clicks and Traffic?
Chapter 4: Enhancing Ads and Site Quality
- Achieving profitability
- How to calculate conversion value?
Chapter 5: Profitability & Lifetime Value
- Overview of Adwords Tools
- Utilizing the Account History
- Keyword Planner Tool
- Different Targeting Tools
- Bidding and Budgeting Tools
- Troubleshooting Tools
- Google Analytic Tool
- Adwords Editor Tool
Chapter 6: Different Adwords Tools
- Introduction to Adwords Reports
- Analyzing the data on Adwords Campaigns Tab
- Customizing the Performance Data
- Using Columns to find out particular performance data
- Find, Edit and Removing Adword Reports
Chapter 7: Overview of Adwords Reporting
- Measuring the Performance of Account, Campaigns, Ad groups and Ads
- Analyzing the Ad Performance on Search Network
- Evaluating the Ad Performance on Display Network
- Evaluating the Conversion Tracking and Conversion Data
- Search Funnel Reports
- Measuring the Performance of Keywords on Search Network
- Evaluating the Reach and Frequency
- Evaluating the Geographical Performance
- Evaluating and comparing the performance of periods of time.
Chapter 8: Understanding AdWord Reports
- Using Auction Insights in Adwords
- Evaluating campaign performance on Home Tab
- How to use labels in Adwords
- How to use Segments to view performance data
- Tracking the search terms reports
- Measuring the Ad extensions Performance
Chapter 9: Understanding the Additional Performance Insights
- How to Use Opportunities Tab?
- Experiments within Your Campaign
- How to use Custom Ad Scheduling?
- How to Use Keyword Insertion?
- How to Get Ideas to Enhance Campaign Performance?
Chapter 10: Optimizing Performance of Adwords Campaign
- Understanding the budget Impact on Profit
- Scaling the budget according to performance
- How to create a profitable campaign
- Growth in Practice
- Understanding the basics of online budget strategy
Chapter 11: Understanding the Budget in Search Network
- Understanding the overview of performance-based bidding
- Choosing different metrics to maximize profit
Chapter 12: Bidding for better Performance of Campaign
- Overview to AdWords Application Programming Interface (API)
- Benefits & languages
- About AdWords API Versioning
- Using AdWords API Practically