e Commerce Photography
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Do You Need Standard Photography?
Regardless of how great your product may be, if it appears unappealing, it won't attract any attention. Therefore, the initial step for any brand is to capture the attention of potential customers. E-commerce images serve precisely that purpose. Professional product photography demonstrates to your audience that you take your brand seriously, and it quickly establishes trust with them. In reality, people can form an opinion on a brand's image in less than a second, which is the amount of time it takes for the brain to process images.
Benefits of Product Photography
It takes the brain longer to process text-based or verbal information. Meanwhile the time it takes to process non-verbal, visual images is 0.25 seconds. When you consider everything that the brain processes every second from body language, facial cues, sounds, etc… it’s understandable why our brains prioritize imagery over text. So in an instant consumers will decide whether they would even care to engage with your work.
Considering Lifestyle Photography?
And it’s only getting bigger. A big advantage with lifestyle photography is that it helps capture use cases. People can start to envision their lifestyle with your product being included. This makes selling them much easier. Remember, that photos can be absorbed instantly by your audience. Today, people don’t have the attention span to read up on all the benefits and features of your products, so lifestyle product photography makes the job easier.
