Linkedin Marketing
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Linkedin Marketing
Google AdWords may be the leading platform for PPC advertising, but LinkedIn advertising offers a unique advantage for B2B marketers. With LinkedIn advertising, you can target the key decision-makers in your industry with ads that address their specific business needs. You won't need to navigate corporate hierarchies, as you'll be directly reaching the people who make important decisions. To make the most of LinkedIn advertising, it's important to understand your audience and optimize your ads and targeting for optimal results. With a well-planned strategy, LinkedIn advertising can help take your business to the next level.
What Makes LinkedIn Advertising Great
LinkedIn advertising is a great way to target your ads to people in businesses that need your product or service. It’s a higher funnel form of advertising than intent-based advertising platforms like AdWords, but the ability to target decision-makers makes it an incredibly effective channel for B2B marketing. LinkedIn allows you to target your ads in a number of ways. You can target your ads by location, company name or category, job title, job function, seniority, school, skills as well as basic demographic information such as gender or age
This puts a lot of power in your hands. You can advertise to the whole of LinkedIn or just to the owner of the mom-and-pop store down the street. Once you’ve set up your ideal audience, you can then monitor your results to find out exactly who responds best to your message. This allows you to refine things even further and make sure your ads are showing in the most profitable ways possible
Deciding If LinkedIn is Right for You
Being able to target the right audience with your ads is great; but, to do it effectively, you have to know your audience. The more precise your understanding of your target customers, the more precise and profitable you can make your ads.
Consider the following questions:
- What job titles are associated with your target audience?
- Where does your target audience work?
- What skills or interests does your target audience have?
- Is your target audience typically found at a certain seniority level?
- Does your target audience typically hold a certain type of position in a company?
If you’ve got a great answer to one or more of these questions, LinkedIn advertising is probably a great fit for your company.