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Digital advertising shares some similarities with traditional advertising in terms of promoting businesses, products, and services to generate brand awareness and sales. However, digital advertising uses digital channels like Google, Facebook, and YouTube instead of traditional mediums like billboards and magazines. One of the significant advantages of digital advertising is the availability of extensive data. You can track the performance of your campaigns in real-time, as well as gather information about the demographics, interests, and behaviors of the people viewing and engaging with your ads.